Xerox's Business Relationship with Ducati

In addition to the sponsorship of the World Superbike Team, we also have a business relationship with Ducati Motor Holding. The company is world leader in motorbike manufacturing as well as an iconic and dynamic brand in the fashion industry. With motorcycle production increasing rapidly per annum and stiff competition from abroad, Ducati faces a range of challenges.

Problem
Because Ducati grew rapidly in a few years from 12,000 to 41,000 bikes, outsourcing of many Ducati activities became a strategic lever.

Objectives
  • Employ a high quality service to cut outsourcing and improve efficiency in technical documentation.
  • Become more time efficient.
  • Reduce obsolescence of promotional materials.
  • Reduce Costs.
Solution and Results
We began rationalising office machinery and streamlining the authoring, translation and delivery of technical manuals and other materials. Consequently, we are driving down direct costs by between 10 to 23 per cent and have reduced the lead time for User Manual printing from 15 days down to 1.