PrintShop Mail achieves higher print communication value through personalisation. PrintShop Mail integrates database information into the layout of a document. By simply dragging and dropping database fields onto the document layout, PrintShop Mail creates a link between the database and your document.
Most printed communication is not read or acted upon. 2% response rate is the norm. Many variable data printing tools are available to combat this low response rate, but many have vital limitations.
Key Challenges
Low complexity transactional VIP tools produce high volumes but can personalize on only a very basic level
Application-specific tools (plug ins) are available but can only be used with one design application, such as Quark XPress
Slow speeds, very basic personalization, and network congestion are limitations of MailMerge applications
Get the most out of your printed communications by leveraging personalised printing. Variable printing increases the value of your communication and increases response rates to 30 to 40%.
Shortens the printing process and decreases network traffic by sending the static document together with the link to the database to the RIP only once
Saves time because PrintShop Mail allows your PostScript printer to run at or near rated speed
Reduces print costs and waste with efficient workflow and verification and checking features
Utilises your existing design applications such as Quark XPress, PageMaker, Illustrator, or Microsoft Word
Utilises your existing database including Paradox, Microsoft FoxPro, Excel, and Access in the Windows version and Dbase and delimited ASCII in both Windows and Macintosh versions
Increases printstream reliability because PrintShop Mail allows you to perform a resource check and verify if all data will appear correctly
Why Choose Xerox?
Utilises Xerox technology including fast printing speeds, high reliability, and a variety of finishing capabilities
Easier purchase process than the competition because your Xerox representative will handle both your hardware and software needs
Faster problem solving with one point of contact for hardware and/or software support - unlike competitive offerings that have separate contacts for hardware and software support
Xerox award-winning copiers, printers, and multifunction printers include flexible platforms that accommodate a wide variety of software solutions. Software functionality may vary by product model.
