A tight jazz combo:

Xerox and the 2018 Rochester International Jazz Festival

Sponsoring the Xerox Rochester International Jazz Festival for 10 Years Running

From June 22-30, more than 200,000 people will flock to downtown Rochester, New York, to see marquee musicians like Boz Scaggs, Alison Krauss and Seal perform at the Xerox Rochester International Jazz Festival (XRIJF).

Founded in 2002, the festival is one of the country’s most popular and respected music events, and 2018 is our 10th anniversary as title sponsor. From start to finish, we help festival processes run smoothly behind the scenes, and we deliver memorable, personalized experiences to fans.

Orchestrating Great Experiences

Personalized Club Passes

New this year, club passes will be personalized with the patron’s name and photograph. Plus, infrared and microtext security features will help prevent counterfeiting. Printed with vibrant colors and metallic inks on our new Xerox® Iridesse® Production Press, and personalized with Xerox’s XMPie® software, club passes will surely be a keepsake item this year.

Xerox Rochester International Jazz Festival Club Passes

Selfie Stage

We’re offering more ways to share – and keep – jazz fest memories this year. Festival attendees can take a selfie on the Selfie Stage on Jazz Street next to the merchandise tent. Using a Xerox mobile printing app, they can print the photo on the spot with a Xerox® ConnectKey® technology-enabled printer or MFP, and pick it up at the merchandise tent.

Anyone who submits a photo via the mobile printing app will be entered to win club passes for the 2019 Rochester International Jazz Festival. Also, look for the SnapChat filter with location geofence that we created specifically for this year’s jazz festival. It will add an extra element to selfies to let the world know the photos were taken at XRIJF.

Musical Posters

Xerox Rochester International Jazz Festival Posters

One of the coolest details at this year’s festival will be interactive musical posters. 

Downtown Rochester will come alive with musical posters featuring cool, funk, groove, jive and soul music genres all around the festival grounds. Festival-goers can bring the “funk” poster to life with augmented reality using a Blippar app. They can interact with the musical instruments, see guitar strings move and press the keys on the keyboard.

The posters, printed on Xerox® iGen® 5 Presses, are combined with electronic elements so patrons can create music by touching guitars, keyboards or drums on each poster. They can even participate in a scavenger hunt for a chance to receive postcard versions of the posters – another great take away from jazz fest this year.

Event Buzz

We’re tracking all the social media buzz surrounding the festival. Check it out here and be sure to follow @XeroxEvents on Twitter, and look for #XRIJF.

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