Inkjet Enters the Zone of Disruption

Inkjet will soon take on more of the high-end capabilities you find in toner-based presses such as speed and inline colour correction. The best news is that the run costs are more aligned to the inkjet world. This means that printers will be able to bid on jobs that were previously closed to them: the print jobs that sit between the high-end toner presses and low-end inkjet presses. InfoTrends dubs this space as the “Zone of Disruption.”

We introduced the Xerox® Brenva™ HD Production Inkjet Press and the Xerox® Trivor™ 2400 Inkjet Press during drupa Media Days. If you missed this press conference, you don’t have to wait until May for a sneak peek. This three-minute video gives you an overview of the Brenva’s capabilities.

Business Colour Moves Up Market

Not all colour printing jobs are the same. Inkjet traditionally serves the business colour market where reliable colour is required but not the highest possible quality. Brenva and Trivor take some of the high-end capabilities from toner presses (like the iGen product family) and put them into the production inkjet market.

Brenva takes our newest inkjet offerings to the cut-sheet market. Baked-in capabilities include:

  • Ink estimation tool. Exactly that: It lets you know how much ink the next print job will use.
  • Object-oriented colour management system. Brenva can recognise text, graphics and images, then optimise the image quality for each accordingly.
  • K-only mode. Allows Brenva to run as a cost-effective monochrome press.
  • Inline spectrophotometer. Provides automation where you need it most – press calibration and the creation of stock profiles.

Trivor brings more flexibility and scalability to the continuous feed market, enabling printers to grow and update capacity with ease. Trivor’s features include:

  • Increased speed. 551 feet/168 meters per minute in colour; 656 feet/200 metres per minute in monochrome.
  • Smart print heads. The press knows when a nozzle on the print head isn’t working right, so it tells the neighbouring nozzles to take up the slack.
  • Inline density optimisation. Assures uniformity of colors across all pages on the print run.

Want to learn more? View our detailed Blog Post, watch a replay of the Brenva HD and Trivor 2400 press conference at drupa’s Media Days or read the press release