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Objectif Lune PrintShop Mail

Stand-alone variable data printing solution that is powerful, yet easy to use, personalise printing and decrease network traffic
0330 123 3245
Hours: 8.30 AM - 5.30 PM Mon - Fri


PrintShop Mail Suite is a software solution for creating personalised communications and professional one-to-one documents. It helps organisations capture new customers with highly personalised communications and increase response rates. PrintShop Mail Suite works in any business environment and is offered as a modular solution with a desktop edition for producing one-off pieces and an optional web version for managing and producing ongoing and repetitive communications:

PrintShop Mail Design
VDP assembly tool allowing users to map variable fields onto a pre-designed document. PrintShop Mail Design is offered in two versions:

  • PrintShop Mail Starter: Allows users to print up to 100,000 records
  • PrintShop Mail Production: Unlimited printing

PrintShop Mail Web
Web extension of the VDP assembly tool (PrintShop Mail Design) allowing users to publish document templates to a web interface for online ordering, management and production of repetitive jobs.

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PrintShop Mail evaluation version

For superior personalisation for promotions and personalised documents, reduced print cost and print wastage, increased response rates and customer retention, try PrintShop Mail.

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Key Features

PrintShop Mail Design Key features


  • Intuitive user interface
  • Wizard for creating expressions and business rules
  • Instant preview and warning display for verification and error prevention before printing
  • Free barcode library
  • Supports Unicode and double-byte characters


  • Page picking per record in multi-page designs
  • Preflight check on variable data
  • Serialisation and crash numbering
  • Layout repetition and multi-up printing, such as label printing
  • Print through-the-stack for easy sorting of multi-ups after cutting operation
  • Paper tray selection and subset finishing

Print Automation
Combined with a PlanetPress workflow tool from Objectif Lune, PrintShop Mail documents can be archived, sent by email or fax.

PrintShop Mail Web Key Features

Design (from PrintShop Mail Design)

  • Intuitive design and publishing interface with drag 'n' drop
  • Open architecture
  • Document control with easy modification of printer output and settings


  • PDF workflow
  • Easy image upload, database upload and form filling
  • Instant preview and validation of print run
  • Multi-lingual interface based on users' preferences
  • Intuitive and branded interface
  • Configuration of user access and permissions for greater control over documents and ordering process


  • Powerful production features: imposition, duplex printing, page picking, subset finishing, and barcodes
  • Output to numerous printing formats to ensure printing at rated speed
  • XML integration
  • Optional B2C and Payment Module for online payment
  • Flexible pricing architecture and support of print quotes
  • Automated email notification which can also be personalised
  • Order approval support
  • Offsite hosting support

In addition, PrintShop Mail Web is easy to install. Within minutes, the user is up and running, with no need for professional services.

Your Challenges

Most printed communication is not read or acted upon. A 2% response rate is the norm. The variable data printing tools available to combat this low response rate often have vital limitations.

Key Challenges

  • Low complexity transactional VIP tools produce high volumes but can personalise on only a very basic level
  • Application-specific tools (plug ins) are available but can only be used with one design application, such as Quark XPress or InDesign
  • Slow speeds, very basic personalisation, and network congestion are limitations of traditional Mail Merge applications

How Xerox Can Help

Get the most out of your printed communications by leveraging personalised printing. Variable printing increases the value of your communication and increases response rates to 30 to 40%.

  • Shortens the printing process and decreases network traffic by sending the static document together with the link to the database to the RIP only once
  • Saves time because PrintShop Mail allows your PostScript printer to run at or near rated speed
  • Reduces print costs and waste with efficient workflow and verification and checking features
  • Utilises your existing design applications such as Quark XPress, PageMaker, Illustrator, or Microsoft Word
  • Utilises your existing database including Paradox, Microsoft FoxPro, Excel, and Access in the Windows version and Dbase and delimited ASCII in both Windows and Macintosh versions
  • Increases printstream reliability because PrintShop Mail allows you to perform a resource check and verify if all data will appear correctly

Why Choose Xerox?

  • Utilises Xerox technology including fast printing speeds, high reliability, and a variety of finishing capabilities
  • Easier purchase process than the competition because your Xerox representative will handle both your hardware and software needs
  • Faster problem solving with one point of contact for hardware and/or software support - unlike competitive offerings that have separate contacts for hardware and software support