Demand Generation Services

Xerox Demand Generation Services optimise your strategy and creative ideas. We manage your master content to help you create everything from individual, customised, tactical communications to complex, planned or triggered, automated campaigns. These services are ideal for targeting multi-location brands or enterprises that sell through a large network of agents, retail locations or franchises. We’ll help you create full, direct marketing campaigns that make the most of variable data.

 

Demand Generation Capabilities

  • Extend the store capabilities to target multi-location brands or enterprises — ones that sell or distribute products and services through a large network of agents, retail locations or franchises.
  • Ensure brand consistency and control with geographically targeted, multi-channel communications.
  • Centralised corporate and regional marketers can easily use the self-service interface for communications, along with extensive measurement and reporting capabilities.
  • Output ranges from individual, customised, tactical communications to complex, planned and triggered, automated campaigns.
  • Includes more variable data features and focuses on the multi-channel delivery of full direct marketing campaigns.

Case Study: Global Services Provider

We implemented a cross-media campaign to help a global services provider successfully engage C-level executives during the launch of its new thought leadership event. Through seamless integration of digital and online touch points, and real-time revision of engagement strategies throughout the campaign, we enabled the following results:

  • 2,500+ instant personalised email invitations sent
  • 11,400+ PURLs created
  • More than 900 executives attended, exceeding the target of 700 by 30%
  • 10,941 customers and prospects reached

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