Case Study: Pharma streamlines marketing supply chain

A Nordic-based, global pharmaceutical company wanted to save money on marketing to doctors and consumers. By shining the microscope on its operations, the company realized it had 60 separate marketing suppliers.

So the company got to work. Consolidating the marketing supply chain and choosing a single supplier saved more than 25 percent on marketing campaigns and provided better creative materials and improved compliance.

 

View the marketing supply chain case study

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