Case Study: Pharmaceutical Co. Trims Cost of Marketing Campaigns

Challenge:

  • Drive down costs in the creation and execution of marketing campaigns to doctors and consumers.
  • Rationalise a fragmented supply chain of 60 marketing suppliers.
  • Improve visibility and control of spending.

Solution:

  • Single supplier for above- and below-the-line campaigns: TV advertising, print advertising, digital and direct marketing.
  • End-to-end campaign management process including creative concept development, copywriting, artwork, video, pre- and post-media, print procurement and fulfilment, brand governance.
  • Fully managed service with integrated reporting on quality, SLAs and spending.

Results:

  • Marketing supply chain cut from 60 suppliers down to one.
  • Cost savings of over 25% on marketing campaigns.
  • Better compliance with brand guidelines across campaigns.

Read case study

 

 

 

Contact Us

0330 123 3245

Connect with us

Communication and Marketing Services Insights

Explore PDFs, videos, infographics and more on this topic.